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THE VIERI BRAND

 

MISSION

VIERI believes that fine jewellery and responsible business practice cannot exist without each other.

HERITAGE

Rudolf Merkle, Guya Merkle’s Grandfather, first founded the company in the 1930ies…

COMMITMENT

A jewel’s true beauty is indicated not by aesthetic standards alone, but also by its ethical quality. Vieri is committed to selling only ethically produced gold.

GUYA

„It is my vision to build a company that not only produces and acts responsibly, but also makes the world a more beautiful and better place with its products.”