„What is true luxury? Shouldn’t a luxury product have a positive effect on everyone who comes into contact with it?“
VIERI’s mission is to create precious jewelry that reflects the many layers of a woman and to give her strength in everything she takes on. We strongly believe that only those who act with respect towards resources and every human that is involved, can hold something truly beautiful in their hands.
A jewel’s true beauty is indicated not by aesthetic standards alone, but also by its ethical quality. Vieri is committed to selling only ethically produced gold.
Guya Merkle took over Vieri in 2007. Her vision is to build a company that not only produces and acts responsibly, but also makes the world a more beautiful and better place with its products.