VIERI believes that fine jewellery and responsible business practice cannot exist without each other.
Rudolf Merkle, Guya Merkle’s Grandfather, first founded the company in the 1930ies…
A jewel’s true beauty is indicated not by aesthetic standards alone, but also by its ethical quality. Vieri is committed to selling only ethically produced gold.
„It is my vision to build a company that not only produces and acts responsibly, but also makes the world a more beautiful and better place with its products.”