JEWELLERY WITH TRADITION AND RESPONSIBILITY

Rudolf Merkle, the grandfather of Guya Merkle, founded the Jewellery House in Pforzheim more than 80 years ago. She is now leading the company in its third generation. She transformed and radically changed the company, creating a brand that stands for sustainable and responsible behaviour in the jewellery industry and beyond its borders. Since the relaunch in 2013, VIERI Fine Jewellery produces all collections and pieces of jewellery from recycled or ethically sourced gold and has implemented targeted measures to give back to the gold mining communities.

VIERI Fine Jewellery strongly believes that responsible business practice and high-class Jewellery cannot exist without each other. “It is my vision to build a company, that does not only act and produce responsibly but also makes the world a more beautiful and better place through its products”, Guya Merkle.

Vieri 
        	
      		Spotlight

Spotlight

Vieri 
        	
      		Wedding

Hochzeit

Vieri 
        	
      		Candy Collection

Candy Collection

Vieri 
        	
      		Clouds Collection

Clouds Collection

Heritage & Inspiration

The granddaughter of the founder was born with the fine art of Haute Joaillerie, and today focuses her creations particularly on the roles of the modern woman in her daily life. VIERI creates collections that portray women in all of their diversity, and who strengthen their different roles. Every piece of jewellery represents a different facet of a woman.

The debut collection plays with the topic of clouds and includes charming rings, necklaces, earrings, and bracelets. Merkle’s vision of clouds represent the ever-changing form of a woman as well as the roles she takes on during the course of her life. In her jewellery, these visions of clouds become ethereal elements that mix with strong feminine forms, simplicity, opulence, and golden elegance. Set in 18 karats white or rose gold and manufactured with attention to detail, these pieces of jewellery represent all facets of the modern woman.

The collections around the Lily and the colourful gemstones of the Candy Collection are also homages to women. These one-of-a-kind pieces of jewellery, which are created around the gemstone, especially represent the uniqueness of every woman – which sometimes only becomes evident through imperfections. We fall in love with characteristics, such as inclusions, breaks, and colour explosions, which make the candy collection so wonderful. In turn, the Lily Collection is based on the purest form of femininity. There are many myths around the oldest flower in the world, that are all based on the female being. The rings, solitaire creations, earrings, pendants, and necklaces are all adorned with sapphires and available in 18-karat white or rose gold.

VIERI Fine Jewellery offers its customers rings, pendants, earrings, necklaces, and bracelets in 18-karat rose, white, or yellow gold. The jewellery collections are manufactured in Valenza, Italy, in traditional handicraft. Upon request, bespoke pieces are created with great care by a goldsmith in Berlin.

Respect the Beautiful

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Tradition

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Kampagnen

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Guya

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18kt Gold Fine Jewellery

Alle VIERI Fine Jewellery Ringe, Anhänger, Ketten und unser Halsschmuck, Ohrschmuck und Armschmuck werden ausschließlich in 750er (18Karat) Rosé-, Gelb- und Weißgold hergestellt. Farbedelsteine, die in den Kollektionen verarbeitet werden, sind qualitativ hochwertig, kommen aus nachvollziehbaren Quellen, verantwortungsvoll arbeitenden Mienenkooperativen oder sind recycelt. All unsere Diamanten, die für Anfertigungen wie Verlobungsringe oder Solitärringe verwendet werden sind aus konfliktfreien Gebieten. Auch hier wollen wir allerdings weiter gehen, so dass wir gerne und hauptsächlich mit recycelten Diamanten arbeiten und auch hier nach Diamanten aus verantwortungsvollen Quellen Ausschau halten. Unsere Produktionsstätten befinden sich in Italien und Deutschland, somit können wir handgemachte Qualität mit Tradition vereinbaren. Die Nähe zu unseren Goldschmieden ermöglicht es uns auch, bei jedem Schritt der Herstellung nah am Produkt zu sein und vor allem Kundenwünsche zu berücksichtigen und zu begleiten.