THE VIERI RECIPE
"ITALIAN ROOTS MEET SUSTAINABLE DEMAND: A PORTION OF DOLCE VITA WITH ACTIVISM, THAT'S WHAT VIERI STANDS FOR."
"MY MISSION: TO RUN A COMPANY THAT PROVIDES MORE JOY OF LIFE, PLEASURE AND SENSUALITY WITH ITS PRODUCTS, BUT PRODUCES RESPONSIBLY AND ACTS SUSTAINABLY. BECAUSE LUXURY AND SUSTAINABILITY ARE NOT EXCLUSIVE OF EACH OTHER, THEY ARE EVEN CONDITIONAL."
Guya Merkle, founder of VIERI
Status Quo: It is the year 2023 and around 25 to 30 million people, including 1 million children, work in small gold mines in conditions that are harmful to their health.
Serious human rights violations, illegal logging and child labor are just some of the problems associated with gold mining. The gold miners are constantly exposed to highly toxic chemicals that damage the nervous system and internal organs - This can even have fatal consequences. This risk is currently rewarded with just under $3 per day.
We don't want to support these injustices, we don't buy this gold, but we still support the miners with every piece of jewelry we sell.
VIERI ETHICAL FINE JEWELERY
One step closer to a revolution: We only process recycled gold and rely 100% on gold from urban mining, i.e. gold from secondary sources such as outdated electrical appliances.
In order to bring about real change locally, we pursue a holistic approach that cuts across all business areas. We donate part of our profits to theEarthbeat Foundation , which aims to use gold as a raw material in a future-oriented, sustainable and environmentally friendly manner.