RESPECT THE BEAUTIFUL
We firmly believe that luxury and sustainability are mutually dependent. Vieri stands for high-quality jewelry that is backed by a sustainable business. Our business model is based on solid ethical and social principles. We call it Respect the Beautiful.
URBAN MINING
WHERE DOES OUR SUSTAINABLE GOLD COME FROM?
Our gold comes from the recycling of the company C.HAFNER. Reusing gold is not a new innovation, but a fact of the luxurious raw material. For us, however, it is about more than that.
We want to create real change and therefore not only stand for transparency without compromise, but also want to create impact. Because we see this not only as our responsibility, but as the true definition of luxury. We pursue a holistic approach that runs through all business areas. We donate part of our profits to theEarthbeat Foundation , which aims to use the raw material gold in a future-oriented, sustainable and environmentally friendly way.
FAIRTRADE GEMSTONES
WHERE DO OUR GEMS COME FROM?
Our colored, fair trade gemstones are of the highest quality. They come from transparent sources, from responsible "fair mining" mines, or are vintage stones from the Merkle family's almost 100-year heritage, which are now being reprocessed and reinterpreted.
Our sapphires come from our partner Ceylons Munich and are fair trade raw stones from Sri Lanka. The sapphires are mined in an environmentally friendly manner and hand-picked with the utmost care - for the finest colors and purity. In our Cloud Collection we use quartz stones that are cut in Idar-Oberstein.
LOCAL PRODUCTION
HOW AND WHERE DO WE PRODUCE?
Our production facilities are located in Berlin and Córdoba. Craftsmanship, traditional manufacturing and short supply chains are important to us.
Thanks to our long-standing relationships with our producers and our proximity to our goldsmiths, we can guarantee the highest quality standards and take individual wishes into account.
THE EARTHBEAT FOUNDATION
The enormous gap between the inhumane mining of gold and the luxury goods made from it is hard to imagine. VIERI founder Guya Merkle made the decision in 2012 not only to build VIERI on sustainable pillars, but to go one step further so that her vision of a fair cycle in the extraction of gold becomes reality. Her foundation , the Earthbeat Foundation, is committed to bringing about change in the gold processing industry. Part of the VIERI annual profit is invested in the independent foundation. In this way, we not only offer our customers the opportunity to become part of the change with every purchase, but we also close a cycle that makes sense for us.
World Gold Day
With the aim of creating more awareness of the responsible and sustainable use of gold, Guya Merkle launched WORLD GOLD DAY in 2019: an initiative to promote dialogue about the resource of gold worldwide and to bring the topic into focus and to establish long-term alternatives - especially for people in the global south who are still dependent on conventional gold mining.
Under the motto BE GOLDEN, every year on November 15th, in collaboration with Deutsche Telekom , Foxway and C.Hafner , we call on everyone to recycle or donate their old gold and old cell phones. We would like to show a sustainable alternative to the mostly harmful mining conditions for gold and campaign for a fairer future.
