The VIERI concept

Italian roots meet sustainable standards: a portion of Dolce Vita with activism, that's what VIERI stands for.
"My mission: To run a company that uses its products to provide more joie de vivre, enjoyment and sensuality, but at the same time produces responsibly and operates sustainably. Because luxury and sustainability are not mutually exclusive, they are in fact interdependent."

Guya Merkle, founder of VIERI

GUYA'S FAVORITES

La Dolce Vita redefined.

VIERI combines its Italian heritage with the bold vision of revolutionizing the jewelry market. For us, luxury and sustainability are mutually dependent. That is why we pay particular attention to a design that is made to last. Here, timelessness meets feminine design, inspired by Italy's Dolce Vita. Lightness, a penchant for colors, shapes and Italian nostalgia combine the brand's rich heritage with modernity. VIERI stands for high-quality jewelry, behind which stands a holistic business based on solid ethical and social principles. That certain something is just as important to us as the craftsmanship behind each individual piece of jewelry. All of our creations are made by hand in master goldsmiths.

The attention to detail and precision of the work, the responsibility in the selection of materials and the impact we want to achieve in all business areas and beyond is our very personal recipe. We call it: Respect the Beautiful.

OUR SHOP

We craft feminine designs with a twist that reflect our quality and Italian tradition. At the heart of our creations is our iconic cloud design.

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OUR VISION

Fine jewelry with responsibility – that’s what VIERI stands for. We handcraft jewelry from recycled gold and advocate for better working conditions in gold mining around the world.

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ABOUT US

It is our vision to build a company that not only produces and trades responsibly, but also makes the world a more beautiful and better place with its products.

to our heritage

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