"MY DRIVE: I WANT TO MAKE A POSITIVE IMPACT FOR THIS PLANET IN ALL BUSINESS AREAS, WITH ALL OUR PRODUCTS AND THEIR MANUFACTURE."
Guya Merkle, founder of Vieri
One step closer to a revolution:
100% transparency
All of our jewelry creations are made exclusively from 18k recycled rose gold, yellow gold and white gold.
We do not only use ethical materials as this is not possible in the current market.
We strive to bring about meaningful change and take action in areas that matter.
Our gold comes from recycling by the C.HAFNER company. Reusing gold is not a new innovation, but rather a given of the luxurious raw material. But for us it's about more. We want to create real change and therefore not only stand for transparency without compromise, but also want to create impact. Because we see this not only as our responsibility, but as the real definition of luxury. We pursue a holistic approach that cuts across all business areas. We donate part of our profits to theEarthbeat Foundation , which aims to use gold as a raw material in a future-oriented, sustainable and environmentally friendly manner.
Made with German craftsmanship
With every purchase from us, customers actively contribute to revolutionizing the gold market.
Our colored, fair-trade gemstones are of the highest quality. They come from transparent sources, from responsibly acting "fair mining" mines, or are vintage stones from the Merkle family's almost 100-year legacy, which are being reprocessed and interpreted today.
Our sapphires come from our partner Ceylons Munich and are fair trade raw stones from Sri Lanka. The sapphires are mined in an environmentally friendly manner and hand-picked with the utmost care - for the finest colors and purity. In our Cloud Collection we use quartz stones that are cut in Idar-Oberstein.
LOCAL PRODUCTION
Our production facilities are located in Germany and we pay attention to quality craftsmanship, traditional manufacturing and short supply chains.
Thanks to the long-standing relationships with our producers and the proximity to our goldsmiths, we can guarantee the highest quality standards and even take individual wishes into account.
The enormous gap between the inhumane mining of gold and the luxury goods made from it is hard to imagine. VIERI founder Guya Merkle made the decision in 2012 not only to build VIERI on sustainable pillars, but to go one step further so that her vision of a fair cycle in the extraction of gold becomes reality. Her foundation , the Earthbeat Foundation, is committed to bringing about change in the gold processing industry. Part of the VIERI annual profit is invested in the independent foundation. In this way, we not only offer our customers the opportunity to become part of the change with every purchase, but we also close a cycle that makes sense for us.
With the aim of creating more awareness of the responsible and sustainable use of gold, Guya Merkle launched WORLD GOLD DAY in 2019: an initiative to promote dialogue about the resource of gold worldwide and to bring the topic into focus and to establish long-term alternatives - especially for people in the global south who are still dependent on conventional gold mining.
Under the motto BE GOLDEN, every year on November 15th, in collaboration with Deutsche Telekom , Foxway and C.Hafner , we call on everyone to recycle or donate their old gold and old cell phones. We would like to show a sustainable alternative to the mostly harmful mining conditions for gold and campaign for a fairer future.
