"MY DRIVE: I WANT TO MAKE A POSITIVE IMPACT FOR THIS PLANET IN ALL BUSINESS AREAS, WITH ALL OUR PRODUCTS AND THEIR MANUFACTURE."
Guya Merkle, founder of Vieri
All of our jewelry creations are made exclusively from 18k recycled rose gold, yellow gold and white gold. We buy the majority of this gold from our partner Closing The Loop .
CLP has set itself the goal of bringing metals used in electrical devices such as gold back into the natural cycle through “urban mining”. In addition, we use already produced poussettes for our stud earrings as well as chain links for our necklaces and bracelets, which are also all made from 18 carat recycled gold.
Our colored, fair-trade gemstones are of the highest quality. They come from transparent sources, from responsibly acting "fair mining" mines, or are vintage stones from the Merkle family's almost 100-year legacy, which are being reprocessed and interpreted today.
Our sapphires come from our partner Ceylons Munich and are fair trade raw stones from Sri Lanka. The sapphires are mined in an environmentally friendly manner and hand-picked with the utmost care - for the finest colors and purity. In our Cloud Collection we use quartz stones that are cut in Idar-Oberstein.
LOCAL PRODUCTION
Our production facilities are located in Germany and we pay attention to quality craftsmanship, traditional manufacturing and short supply chains.
Thanks to the long-standing relationships with our producers and the proximity to our goldsmiths, we can guarantee the highest quality standards and even take individual wishes into account.
The enormous gap between the inhumane mining of gold and the luxury goods made from it is hard to imagine. VIERI founder Guya Merkle made the decision in 2012 not only to build VIERI on sustainable pillars, but to go one step further so that her vision of a fair cycle in the extraction of gold becomes reality. Her foundation , the Earthbeat Foundation, is committed to bringing about change in the gold processing industry. Part of the VIERI annual profit is invested in the independent foundation. In this way, we not only offer our customers the opportunity to become part of the change with every purchase, but we also close a cycle that makes sense for us.
With the aim of creating more awareness of the responsible and sustainable use of gold, Guya Merkle launched WORLD GOLD DAY in 2019: an initiative to promote dialogue about the resource of gold worldwide and to bring the topic into focus and to establish long-term alternatives - especially for people in the global south who are still dependent on conventional gold mining.
Under the motto BE GOLDEN, every year on November 15th, in collaboration with Deutsche Telekom , Foxway and C.Hafner , we call on everyone to recycle or donate their old gold and old cell phones. We would like to show a sustainable alternative to the mostly harmful mining conditions for gold and campaign for a fairer future.
